Precision marketing for proven results
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"Ultimately, marketing is math, and if you can’t (or don’t) measure it, it’s not doing the heavy lifting that it should to drive your business decisions."
The FRAMEWORK
Share good news
I believe that sharing good news is the cornerstone of effective marketing. This strategy focuses on highlighting your company's achievements, innovations, and customer success to engage with your target audience.
Track INterest
Tracking interest is a vital component of the framework. I utilize advanced analytics and marketing tech to monitor engagement signals from your audience, such as email responses, website visits, and content interactions.
Follow UP
Follow-up is where the magic happens, transforming interest into actionable business opportunities. I understand that timely and personalized follow-up is crucial for nurturing relationships and driving conversions.
The Revenue Engine
A clear-cut game plan to transform B2B marketing into a measurable revenue stream
This book offers a practical framework for B2B marketers to generate measurable pipeline value and ROI.
Beyond laying out the framework, we also offer practical advice on marketing fundamentals like intent data, account-based marketing, content strategies and key performance indicators. With real-world examples and math simplified for non-analysts, this book equips marketers with an actionable game plan for measurable demand generation.
Our goal? Shift B2B marketing from a cost center to a profit powerhouse driving revenue.
About kara
A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009.
In 2017 Kara leveraged her extensive corporate experience, including marketing leadership roles at SEKO Logistics, Geodis and Rubicon Global, and founded LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. LeadCoverage is an Inc. 5000 company, and continues to grow using her framework:
share good news, track interest, follow up.
Kara is a published, bestselling author for her book “The Revenue Engine” which provides tangible lessons from Kara’s broad experiences and offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies for measurable business growth. These principles mirror the philosophy Kara has embodied and advocated throughout her career.
Kara’s achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur’s Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.
